Copywriters from around the world have benefited from the powerful copy strategies you’ll learn in this interactive two-day workshop. From accurately targeting your audience … to crafting the best possible hook … to writing lean, error-free copy that sings to your reader, you and your peers will master the hows and whys of creating successful copy.

• Create benefit-packed copy each and every time
• Use humor appropriately – and effectively – in
your copy
• Turn off the “Copywriting Faucet” when your
words start to overflow
• Write effectively when your job calls for you to
write for different mediums
• Determine which “appeal” works best for your
• Keep your copy lively when you’re conveying dry
or technical information
•  Create powerful headlines and attention grabbing
tag lines
•  Avoid the Top 10 Copywriting Mistakes that
will doom your message